Evoke Credit Cardholders need a platform where they can access card benefits. And developing an App requires too much of work, and may not be a fit for our use cases.
For credit card holders, they have a particular spending pattern, and they are all heavy users of WeChat. So with that in mind, we move to design and develop a WeChat Mini-Program for them.
WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, coupons etc. And since they are easy to access, no download needed, it's ideal for our idea to give extra information to our cardholders.
Working with development team in Beijing, which is 16 hours away from Vancouver, BC.
Understanding their process of work, really requires me to learn WeChat Mini-Program development guidelines, and push me to deliver what is ideal for a mini-app, not a real app-app.
A fully functional WeChat Mini-Program is online, and has more than 210 cardholders use it on a daily basis, and also has more than 3000 users in total and growing. Search "Evoke" on WeChat to test this out.
Now we have a B2C version of Mini-Program. And we are still adding business partners to this platform, depending how fast the market grows around the world. Later, we can move to B2B, to create business promotion, for local business to get advertised.