Easy Transfer needed international growth in 2019. And the preview English version global site was not working towards that goal since it was built in 2013 when ET first started. It was not clean-designed, it missed a lot of information, nor did it have a hierarchy.
I was the Lead Designer on the team, using Webflow to build it, with the help of a partner, I came up with the new design, and then three other developers took it over, and implemented to a real site.
As education institutions are the users of this global website, they are not going to log onto the platform to pay tuitions. That is why we need to test on real users, not the traditional users of our flagship product. Hence we asked school managers from different areas in the U.S, and conducted research based on their needs. According to their feedback, we divided this web into two parts, terminal for students, and for schools. Also, we made sure that we provided information in a clear manner, so we picked a more modern design, to make things logical but also create a delightful experience for all users.
As mentioned, the old website had no entrance for schools to explore the chance to work with us, they were not here to pay tuitions. And the overall style was out-dated.
After making a huge landing page, which was also from the test, we made this for them.
We also updated the navigation, so that information is more accessible.
And instead of having them calling in, we provide a new tool to auto call-back.
And more importantly, we have two different entrances for different user groups.
To make modern style clean, we needed to reorganize some info, so that we could change it into a consistent way.